Joelle Irvine

Joelle Irvine is a Full-Stack Marketing Executive with over 15 years of multidisciplinary experience. She can be best described as a results-driven strategic thinker, overall master problem solver and team builder, who makes things happen!

Most recently, she led Brand and Growth Marketing at Moz – a B2B SEO Software company – where she increased the MRR for the Moz API by 14% through a new pricing and packaging strategy and exceeded annual conference revenue goals by 19%.

Previously, she was Head of Growth and Marketing at Billdr, a Home Renovation Marketplace and B2B SaaS app, where she launched 3 new markets across 2 countries and 6x the revenue in the first year. Prior to that, she was the Director of Marketing and Growth at Bookmark, a global WPP Content and Communications agency, where 90% of the new business was generated from her inbound marketing strategy. She has also supported small to medium-sized businesses, tech companies, and agencies as a Fractional CMO/Growth Advisor.

Some past notable clients include Air Canada, Birks, BMO Bank of Montreal, Bombardier, Electric Autonomy Canada, Fairmont, IG Wealth Management, Lindt, Mercedes-Benz, Panasonic, Rogers, Silhouette, and TESCO.

Having led strategies and teams for over a decade, she is a strong leader, who invests time in building, coaching, developing and motivating her teams. She believes having a strong team with a customer-first approach is the secret to a successful business.