Joel Lumon Black

Determined and savvy, Joel Black's sharp business sense was evident even before this trip to the moon, where he successfully set up 2 Starbucks within walking distance of each other, both with WIFI access where he worked at for 3 weeks while on his trip.

"We really feel like there is going to be a market here on the moon. I mean, its not like you can grown your own coffee beans here, and water...just forget that. So we are a little ahead of the curve on this one. But at least we have internet."

Joel is Co-Founder and Chief Financial Officer of Black Bear Design. He has successfully steered the company to becoming a self-sustaining business with a consistent increase in annual profit over the years. His areas of expertise are finance, web development, search engine optimization and online marketing.