Joe McGurk

Communications professional with foundational journalism experience and demonstrated expertise building and managing impactful BtoB, BtoC, technology and financial services public relations programs. As a team leader and mentor, proficient in strategic planning and execution of results-oriented campaigns that put clients’ stories, opinions and products in front of targeted audiences.

Sloane & Company

Vice President

2013 – present

New York, NY

Lead high-level corporate communications account teams for hands-on engagement with media and client stakeholders. Guide teams through the use of traditional and digital channels to exceed public relations goals. Create and counsel clients for media relations opportunities, including interviews and steadily creating byline content for executives. Client successes include:

TiVo - lead corporate and investor relations campaigns that delivers international top-tier, trade, broadcast and print media visibility as part of a program to strategically shift the perception of this iconic DVR company into a BtoB TV and advertising technology provider.

New York Life MainStay Investments - lead public relations campaigns for $600 billion AUM asset management firm to strategically grow a distinct profile away from its life insurance roots. Deliver high-profile media and stakeholder visibility for thought leadership from 10 distinct MainStay boutiques, including MacKay Shields, Cornerstone, ICAP, and IndexIQ. Leveraging events and relationships among top-tier financial media, regularly deliver profile and commentary opportunities surrounding investment strategies and mutual funds, including high-yield, unconstrained and municipal bonds, income, equity and ETFs.

Insight Enterprises – Created and manage the first public relations program for this Fortune 500, $5 billion BtoB technology company. Drive executive visibility among national and trade media with measured success differentiating the company as the sole thought leader in specific high-technology issues and trends among large enterprises, SMB, and public sector decision makers.

Altisource – Deliver media results targeting consumers and institutions to set this company apart from an embattled, former parent company. Media relations campaign surrounding residential real estate mortgages and lending technology delivers sustained visibility of independent portfolio companies including Owners.com, Hubzu.com and Lenders One.

KCSA Communications

Vice President

2011 – 2013

New York, NY

Developed integrated, digital and traditional media communications programs as part of leading technology, financial technology and consumer product accounts. Responsible for new business development and meeting measurable business and agency goals. Primary client contact leading programs that leveraged marketing, media and public relations, advertising and direct stakeholder contact. Client successes include:

ClickSoftware – Led program driving visibility for thought leadership in mobile workforce management and technology solutions for enterprise and small businesses, using trade and national media, awards and speaking engagements.

ICM Registry – Designed and executed international media campaign highlighting creation of the first Internet domains to sequester adult content. Generated millions of media impressions around related issues and trends as part of campaign to influence regulators for approval of domain extensions.

UniLife/Safe In Common - Led communications team for healthcare technology product company and its launch of a non-profit as the backdrop for grassroots campaign to strategically influence decision makers on healthcare worker needle stick injuries.

Rubenstein PR

Vice President

2010 – 2011

New York, NY

Led consumer, financial services, and corporate communications accounts for strategic delivery of client messages across digital and print outlets. Produced collateral and marketing material, internal and customer communications and drove media relations targeting audiences across print, broadcast and digital media. Client successes include:

Appsbar – Designed and led media program to launch this first online tool for the creation of personalized mobile apps. Launch exceeded project goals with top-tier and targeted vertical media placements driving over 300,000 users within the first four months.

Bevintel – Led media relations campaign that leveraged Intelliworks' acquisition of this beverage technology company for visibility in national and trade media. Campaign targeting consumers as well as food service business owners resulted in technology and executives featured as serial experts in the reality TV show “Bar Rescue.”

Visible World – Led media program using trade and national media exposure to raise awareness of this company’s advanced advertising technology platform. Successful issues management approach helped media embrace the first idea of targeted TV advertising.

Prosek Partners

Account Supervisor

2006 – 2011

New York, NY

Responsible for public rel