Joe Safi

I'm Joe Safi, a passionate and original-idea humanist who understands what makes people tick, which allows me to be flexible and diverse in communicating creatively and efficiently with others, especially when it comes to problem-solving and crisis management.

With a background in Communication Arts from the Lebanese American University, my 15+ years of corporate filmmaking expertise are an added value when it comes to creating and developing communication tools and entrepreneurship trainings that combine underlying principles and values with a practical and innovative know-how.

And, backed up by scouting leadership skills acquired since my early youth, my NLP Coaching skills allow me to approach, understand and serve efficiently those who seek excellence in their work field and personal life.

After being a video Director/Editor in Dubai since 2005, I founded Black Unicorn in 2011, a corporate media & marketing boutique specialized in event videos, corporate films and brand storytelling.

In 2018, I partnered up in Beirut, with Joint Media House, a strategic content agency that assists enterprises in optimizing their connection with their stakeholders, through a combination of effective and appropriate growth solutions.

In 2019, I took the strategic decision to come back and be part of the Corporate Storytelling hub that is Dubai, thus resuming a prosperous and sustainable career in the Strategic Content and Media Production industries.

If you’d like to get in touch, feel free to say hello through any of the social links below.