Joe Sayles, Jr.

Thank you for visiting my page. I am a Google Adwords Certified, Bing Ads Accredited, and Benedictine University trained Sr. Search Engine Marketing Specialist. My work focuses on providing digital marketing solutions and growing the digital market share for industry leading or local organizations by increasing leads, e-commerce traffic, sales, and return on investment (ROI), across various digital channels.

My online experience dates back to 2000 when I began Content Writing for an in-house blog. Soon after, I began managing website content and running an e-commerce website. Eventually, I began focusing my energy on learning digital marketing specifically Search Engine Optimization, (SEO), Pay-Per-Click Advertising (PPC), Landing Page Optimization (LPO), Social Media Optimization (SMO), and Analytics.

The following are the skills I use to increase return on investment (ROI) through increasing leads, optimizing spending and decreasing costs per acquisition:

SEM-PPC

· Google Adwords: Search, Display, Mobile, Remarketing, Shopping, Email

· Bing Ad Center: Search, Mobile & Native

· Yahoo: Native

· Landing Page Optimization

SEO

· Website Analysis

· On-Page Meta Optimization

· Citations, & Directory Submissions

· Competitive Analysis

· Content Optimization

My Marketing Highlights include:

· Profitably managing campaign budgets up to $5,000,000 per year

· Increasing Gross Profits by 30% in a declining industry

· Decreasing Cost Per Acquisition by 56% compared with the previous campaign lifetime

· Maintained a Click Thru Rate improvement of 81% over the previous two year period

Work History

2016-Current

Independent Contractor of Digital Marketing Solutions

2014-2016

The Selling Source Group (Direct Edge Brands, Partner Weekly), Search Engine Marketing Manager

2012-2013

Monoprice, Search Marketing Coordinator

2010-2012

AllStar Kia - San Bernardino, Internet Manager

2007-2013

Martial Arts Supplies 4 Less, Principal, Marketing Manager

Diplomas and Certificates

Google Adwords Certified Specialist - 2016

Bing Ads Accredited Specialist - 2016

Graduate Certified, Internet Marketing at Benedictine University -2012

Market Motive Certified, Google Analytics Specialist - 2011

Bachelor of Science, University of La Verne - 1987

If you would like to contact me, please click the Hire Me button above.