John Fulton

“If I only had an hour to chop down a tree, I would spend the first forty five minutes sharpening my axe.”

-Abe Lincoln

In 2004 I was self-employed. I owned a gym in a retail shopping center. Everything was great! Then the recession happened. Our enrollment was cut in half. Overhead was $7,500 a month, we weren't breaking even. I couldn't sleep. Every day I was sick to my stomach and lost weight to the point where two customers felt compelled to bring me a ceramic platter of food. Neighboring businesses that had been open for decades closed up shop. When I could sleep I had nightmares about closing. But one day I had an epiphany. It would go down as one of the most impactful experiences of my life, next to the birth of my child and the death of my father.

Before my revelation, there were just people. After, there were just two types of people: those that are willing to prospect for new business and those that aren't. I realized, regardless of the industry, some people would rather go out of business than shift from inbound to outbound sales. It became apparent to me that I could save my business just by becoming someone who was willing to prospect for new business. But not only did I become willing, I became obsessed with sales and lead gen.

In less than two years we doubled our revenues. We thrived in a recession. We as in, chiropractors, accountants, gym owners - anyone who considered themselves first a sales person, who just happened to specialize in the business of X. I'm very proud of what I accomplished, I know my father would be proud as well. I did, however, determine that owning a gym wasn't scalable and wanted to do something different. In serendipitous fashion, a customer of mine happened to be the Managing Director for an ad agency. He saw what I had accomplished and wanted to talk. So he gave me a tour of the office. We sat down and talked about his sales and marketing challenges. Six months later I sold my business and began a career in Business Development.

I've worked in Growth Marketing Management, Sales Development and Business Development for both B2B and B2C public and companies in the analytics, marketing and SaaS industries. In 2016 I grew a data-analytics startup from $2 million to $10 million in just two years. On an earnings call, the CEO said, “If you had told me last year that by Q4 of this year we'd be at ten million in revenue, I wouldn't have believed you.”

Let's determine together if I can help you exceed your revenue goals.