John Massey

Herts, UK

John Massey

Herts, UK

I am an independent expert in rapidly evolving energy markets.My particular interests lie in disruptive power generation and delivery technologies(including renewable generation and “smart” technologies) and their impacts on:market economics and transformations; new business models and growthopportunities; key policy mechanisms; socioeconomic interactions.

I research and analyse markets from a critical, unbiased andbusiness-focused standpoint, making use of quantitative analysis and modellingwhere appropriate. The results are delivered to industry clients throughprofessional training, market briefings and written reports. As part of myindustry outreach, I write a blog and participate (moderating and speaking) atrelevant industry conferences.

I have a range of professional market analysis and information-deliveryexperience stretching back over twenty years, over which time I have presented high-valuecontent to a vast range of companies in over 25 countries worldwide: encompassingEurope, North & South America, Africa, the Middle East and Asia. Prior to energyI spent ten years immersed in the wireless and “ICT” sectors, the convergenceof which with energy will create a disruptive revolution in “smart” energysupply and demand economics.

Prior to founding Green Power Academy, the training arm ofthe Green Power Conferences group, I worked for several years as an independenttrainer and business information consultant and for ten years as ResearchDirector at Informa plc, one of the world’s largest business intelligenceproviders.

My commercial experience is backed up by an outstandingacademic background including a 1st Class honours degree in NaturalSciences from Cambridge University, a PhD in Earth Sciences and a post-graduateDiploma in Economics, Innovation & Sustainability.

  • Education
    • Cambridge