John Newtson

I specialize in helping early stage publisher’s breakthrough the barriers to hit the $1 million, $5 million, and $10 million a year sales targets.

Through the years I’ve been an in-house agency copywriter, in-house copywriter & marketing director for a publishing house, freelance financial copywriter, copy chief, and Chief Direct Marketing Officer for financial publishers.

My business mentor, the one who brought me into the business and trained me in the methods and strategies he used to take a $3.5 million direct response company up to $120 million in sales – in just over a year.

I used that knowledge to help one financial publisher go from a standing start – with $0 in sales and no list – to $1.3 million in 90-days then on to $6 million in 12-months, and to over $10 million in annual sales by the end of his second year in business.

I’ve also launched a new division for a client into a new market and generated $2 million for them in under a month.

I’ve written sales promotions that have generated up to $10.5 million in sales.

And promos that made as much $980,366.50 in sales from a tiny 5,000 name list in less than sixty-days.

But more important than what I've done is what I believe.

A few years back I was in China and had three dinners with a two-time billionaire named Mr. Liu– a man who built an empire, lost it all, and became a billionaire all over again (the second time he did it in three years from virtually nothing) – and so I asked him the secret to his success.

More specifically I asked him, what are you doing that other entrepreneurs don’t do?

I was fortunate enough to be part of a small group Mr. Liu had taken on an all-expense paid private tour of some of China’s more famous locations.

When I asked him this question he sat back and went into one of the most powerful explanations of success that I have ever heard.

What Mr. Liu said was that he succeeded faster and more completely than his competitors because he had one very clear idea about business.

And it is this, “The vision for your business must be big enough so everyone you do business with – your partners, your customers, your vendors, everyone – can see their ambitions fulfilled by doing business with you.”

I took that advice and applied to our conference. We engineered it to create dream opportunities for our attendees.

And that's why we've had people tell us the Financial Marketing Summit is "The best thing to ever happen to the industry."