A retail veteran and Mediabrands EVP, John Ross is the CEO of Shopper Sciences. Utilizing a range of tools from across Mediabrands, and relying heavily on the Media Lab, Shopper Sciences has the ability to pinpoint the media sources that move a shopper from indecision to decision, evaluate the barriers to purchase at different points within the purchase cycle. The agency will use influence research to reveal points where the shopping process fails to meet consumers’ needs.
Formerly VP of Advertising and Marketing at Home Depot, Inc. John oversaw one of the largest expansions of any American brand. During his 12 year tenure, the company grew from a regional retailer to become one of the best know brands in all of retail and the second largest retailer in the United States. He led the company's first foray into E-Commerce, its international expansion, including entry into Mexico and China, and the growth of the Home Depot Incentives division.
John holds an MBA from Tulane University's Freeman School of Business, and is a graduate of the Executive Advanced Leadership Program at Atlanta's Emory School of Business. He has also been an adjunct instructor with several national business schools.
John was given the Marketing Exemplary Service Award by NNPA in 2008, inducted into the Gold Council of Contemporary Design in 2007, was named Dealerscope Marketing Executive of the Year in 1997, and won the D.D.I. Prestige Marketing Award in 1998.