John Webb

I believe that we’re all in Marketing - anyone or anything that we do that touches a customer, or leads to a customer touch point, is Marketing. I therefore empower others, internal and external to the organization, to maximize engagement, impact and resonance with customers to generate market traction, build brands and ultimately drive sustainable customer and revenue growth. In an age where customers are more aware, savvy, connected and vocal than ever before, I devise integrated, insight-driven plans for technology businesses creating relevance and value across the customer journey to maximize return-on-investment (time, money, focus) and elevate customer experiences.

I specialise in the intersection between B2C and B2B; where a new customer paradigm is being created as the spheres of work and life blend, and the expectations of commercial decision makers and buyers are conditioned by their experiences as consumers. This creates the need for a new way of B2B Marketing built on contextualized, individual-level engagement using the insights, technology and tools that are now available to us, and will be increasingly in the future. My approach to this New Marketing is built on over 20 years experience across market sectors (Cloud IT, Mobile, Consumer Internet, Games and FMCG) and Marketing disciplines; combined with insights from working with and observing bleeding edge startup businesses around the world who are using completely new approaches and techniques that leave most established brands and agencies behind.