John has a passion for helping people change the way they think about themselves particularly in finding their true value in life, learning and creativity, how to help build their self esteem. see www.strawberryfields.com He has taught and pioneered radical business strategies within industry and is helping to shape and revolutionise the education sector with new methodologies such as the Darwin Matrix to accelerate and understand how we create value and self worth. John is a visiting Fellow and teaches Entrepreneurship (MBA) and Creativity for Competitive Advantage at the University of Birmingham Business School. He has taught at the London Business school and teaches business people at the University of Hong Kong and closer to home at the Ryan (Air) Academy for Creativity and Entrepreneurship in Dublin. He runs brand workshops for the Chartered Institute of Marketing as part of their accreditation process. He has joined the executive committee of the Lunar Society see www.lunarsociety.org.uk to help with innovation and business development. John is Chairman of the North American Scholarship Asso-ciation. He runs Leadership programmes for charities such as the Young Foundation, Uprising talent. “For me, John’s course is the future of learning, the next big thing in leadership” Afzal Shah see www.creativity4confidence.co.uk