John Hart

John graduated from the New York Institute of Technology with an MBA, Information Systems. Since 1997, John has been involved in some aspect of Web Analytics. Shortly after joining AOL as a Knowledge Architect of support systems, John’s first introduction to SiteCatalyst was in 2005 when product managing help.aol.com. Mr. Hart transitioned companies in 2011, and is now responsible for all digital analytics standards and governance for Scripps Networks Interactive. John is also an active member of the DAA Media SIG, and MRC audit committee.

My priorities are to Establish/coordinate standardization of analytical methodologies and best practices based on provisioned data, tool sets and industry standards.

This includes:

• Adobe - SiteCatalyst, Discover, Data Feed, API's
• Data Management Platform (DMP) architecture
• comScore - Toolset configuration and tag management
• Desparate data system relationships.