John Alex

I ammarketing & communications expert and entrepreneur. I had studied business and have beenworking in this field as well from last five years. Business is a diversifiedfield ranging from finance, human resource management to marketing. I have wellunderstanding of all the knowledge areas of business but I have much moreinterest in marketing compared to other areas of study so I specialized inmarketing.

Marketingis considered as the darling of the business world, because this is the sectorwhere companies put maximum budgets and marketing is the field which helps togenerate streams of cash revenues.

So mostlyI say “become a revenue generator not an orthodox expense machine to my youngstudents and fallow partners”.

This blogis particularly designed to help young marketers who want to learn newmarketing techniques new skills want to get up to date with the changing markettrends because marketing is the most dynamic field of study where nothing isconstant or permanent. I help my students to learn new marketing strategies, developing and integrating marketing concepts withother approaches to influence behaviors that benefit individuals andorganizations. Marketing practice is guided by ethical principles. It seeks tointegrate research, best practice, to understand competition sensitivity and todevelop effective, efficient, and sustainable business models.

This isthe age of technology where most of the business model have been obsolete, transformor changed due to use of modern technology and internet. People are shiftingfrom traditional models to virtual model of marketing. That’s why my majorfocus is on virtual communication and online marketing now days to usetechnology to develop business online and to provide solutions to the problembeing faced in online marketing.

o