John Baist is a sales and marketing executive with over 27 years of CPG experience. He has broad channel experience and has developed comprehensive branded and private branded sales and marketing strategies for public, private and private equity held organizations. (Shearer’s Foods, Lance, Inc., Mission Foods, Barilla America, Van den Bergh Foods, Pillsbury, General Mills) John has solid experience with integrating sales organizations, organizational development, process and business development, category/trade strategy and strategic planning. He has worked with Direct, DSD, Independent distributor selling organizations. John has an entrepreneurial and collaborative leadership style and is regarded as a strong communicator and creative problem solver. He has worked on a number of acquisition sales integration projects throughout his career and has significant experience with change management practices and principles.