John Baresky

I am a Healthcare Marketing Professional

Visit my LinkedIn profile:

www.linkedin.com/in/johngbaresky

OR...my healthcare industry website:

www.healthcaremedicalpharmaceuticaldirectory.com.

My background covers brand management, product / service development and launches. It is comprised of upstream / downstream marketing strategy, market research, business intelligence, integrated marketing, digital marketing, messaging / content development, go to market strategy, business development, pull through, budgeting, forecasting and training.

I am very successful in triangulating customer needs, corporate objectives and marketing strategies to develop cost effective, revenue generating initiatives.

This experience includes numerous medical specialties and healthcare business segments such as doctors, nurses, pharmacists, medical directors, pharmacy directors, KOLs, consumers / patients, finance / purchasing professionals, risk and practice management professionals, employers and employee benefit consultants.

My marketing portfolio is from $200 million to $4 billion annual sales:

PHARMACEUTICALS - Biologicals, injectables, oral, transdermal, brand, generic

HEALTH SERVICES - Disease management, clinician & patient programs, healthcare benefits, market access

MEDICAL DEVICES - IV Infusion, disposables

I have a firm understanding of payers and managed care. My experience features work with commercial health insurance, MCOs, BCBS, PBMs, TPAs, Brokers, Medicare, Medicaid, TRICARE, and 340B. I have developed business initiatives in these sectors as well as hospitals, health systems, IDNs, home infusion, long term care, retail / mail order / specialty pharmacy, surgical centers, dialysis and distributors.

For more insights, visit my LinkedIn profile:

www.linkedin.com/in/johngbaresky

or my healthcare industry website:

www.healthcaremedicalpharmaceuticaldirectory.com