John Crossland

As a digital marketing professional, I am passionate about the techniques available to achieve positive sales performance and raise brand awareness online. In my current role as a Digital Acquisition Manager for HSBC, I manage the SEO and PPC channels, seeking to grow sales performance and increase online familiarity with the HSBC brand. The majority of my search engine marketing (SEM) knowledge and experience has been gained during the three years I worked for one of the UK’s top 3 search marketing agencies, Greenlight. As a Senior Account Manager for Greenlight, I managed the SEM campaigns their tier 1 clients, most of whom were large blue chip companies.