As Marketing Strategy Manager for Explore Minnesota, John is currently tasked with helping to lead the brand strategy by finding endearing "Only in Minnesota" moments to communicate the unique, authentic nature of a trip to MN.

John had previously started the digital marketing department for Red Circle Agency from scratch, including but not limited to: SEO, SEM, email, display, online reputation mgmt., social, and other emerging media. In addition to those responsibilities of leading the Digital strategy efforts, John's extensive hospitality background was leveraged to spearhead a brand development project for a client looking to launch a new boutique hotel label with eyes on a value proposition unique enough to make it truly divergent in the marketplace.

Social network of choice not named Facebook: Instagram

Most underrated digital platform: Email; it reaches your most loyal followers and is built for conversion.

Preferred online ad buying preference: CPC, but the debate rages on.

Most interesting visited place: Prague

Secret initiative: Develop an internationally recognized font for sarcasm. It is destined to save lives.

Favorite Quote: "There are no traffic jams along the extra mile." - Roger Staubauch

A passionate hospitality marketing professional, John graduated from the Midwest's preeminent hospitality & tourism institution at the University of Wisconsin-Stout before going on to gain invaluable experiences at MLT Vacations in Partnership Marketing with short stints at a small ad agency shop and national email service provider along the way.

In 2008, John was brought on by Barcelo Hotels & Resorts in order to lead the U.S. marketing efforts for the multi-national chain. During a span of 5 years - John's team was recognized with a TravelWeekly Magellan advertising award, launched the innovative 'Say hello to Barcelo' online campaign and saw a 26% increase in product awareness. In 2012 these strides culminated in John's inclusion within Rising Stars 2012; a yearly selection of the top marketing professionals in hospitality/tourism under 35.

When he's not elbows deep in strategic planning, John can usually be found hovering around the coffee maker or in seek of adventurous travel and good eats.

@JohnExploringMN