John Fitzpatrick

PERSONAL

I'm originally from Burnley in Lancashire, UK. Currently living and working in Bolton, Lancashire I live with my partner and 2 children. And 2 cats! I enjoy a wide and varied bunch of things, far too many to list here.

I love football (yes, it's football, not soccer). I am also a Burnley FC fan . . . . in fact you could say I owe my life to Burnley FC since my Mum and Dad met on a train on the way to a football match (Carlisle Utd vs Burnley) !!

WORK

See http://uk.linkedin.com/in/johnlfitzpatrick for details.

I am an enthusiastic, dynamic and experienced online marketing and e-commerce professional, having first ventured into the online space in 2003 whilst at Express Gifts (home catalogue / shopping arm of Findel plc).

Following on from Express Gifts, I worked at Kitbag.com as Internet Marketing Manager for just under 3 years, then moving onto The Hut Group as Trading Manager for just over 1 year, before starting my role at PJH Group as Online Marketing Manager.

Over the years my profile in the online world has grown, and I have been asked to speak as an industry expert at online marketing & related trade shows, and have also contributed to the online industry via articles & magazines. I have experience & skills in managing:

- SEO

- Affiliate Marketing

- Shopping Comparison marketing

- Web analytics

- Email marketing

- E-commerce & online trading

- Website usability

- PPC marketing

- Blogging

- Online retail

- Social media

- Display advertising

- Website conversion optimisation / AB testing

- Intranet development

- Online retail

- Web business startups / launching

- M-commerce / mobile marketing