John Groves
Composer
About Me
My claim to fame is the Mentos jingle “Mentos - the Freshmaker” but if you're interested in finding out more, then read on…
I’m a British musician based primarily in Hamburg, Germany, and more recently also in Noto, Sicily.
Beyond composing, songwriting, and music production, my work spans two fields that look different on the surface but share the same root idea: sound and music shape the human experience.
- One side of my work explores how sound and music shape perception, cognition, emotion, behaviour, and communication — helping brands, organisations, and audiences connect in ways that matter.
- The other explores how music and sound support health, wellbeing, and quality of life, through listening protocols and therapeutic applications.
Whatever the context — Sound Branding, human behaviour, or wellbeing — the thread running through it all is the same belief: sound is one of the most powerful, and most underestimated, forces for shaping how we think, feel, connect, and experience the world.
Brand Sound Communications
I help companies, organisations, and brands communicate more effectively through the strategic and systematic use of sound and music — sonic identities, audio branding, sound design, and communication strategy — building sound experiences that strengthen emotional connection.
Learn more
Music Medicine
I also work at the intersection of sound, music, health, and wellbeing.
SonicTonic
SonicTonic — Evidence-informed sound protocols designed to improve wellbeing, resilience, and quality of life. Learn more → SonicTonic
I also work in the field of sound and music-based health and wellbeing.
Evidence-informed sound protocols designed to improve well-being, resilience, and quality of life.
Learn more → SonicTonic
Pavlove
Supporting people living with dementia and Alzheimer’s disease through music—helping carers, strengthening family connections, and creating meaningful shared experiences.
Learn more → Pavlove
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Full Bio → Here
Previous Political Activities & Memberships
- Honorary President of the Composers Club, Germany.
- Member of the Scientific Advisory Board at the Centre for Applied Music Research, Danube University, Krems, Austria.
- Treasurer and Board member of ECSA - European Composers and Songwriters Alliance,
Brussels. - Vice President of FFACE: the Federation of Film and Audio-visual Composers of Europe,
Brussels - Deputy advisory board representative of the German Artists Insurance Fund (KSK) Berlin.
- Member of the advisory board of the GVL, Berlin (the German Collecting Society for Neighbouring Rights)
Websites:
Current Book: comMUSICation
Career Highlights
- The Mentos jingle was later featured in films including Clueless, Entourage, and Unbreakable. It has also been viewed millions of times on YouTube, featured on The Late Show with David Letterman, and affectionately spoofed by the Foo Fighters in one of their music videos.
- Ahead of the Olympic Games in Greece, I produced a collection of songs by the legendary Greek composer Mikis Theodorakis (Zorba the Greek). The recordings featured the Camerata Orchestra at the Athens Concert Hall and were performed by Vicky Leandros.
- Al Jarreau performed my song "Heard It All Before”which was nominated for Best Song in the international Musical of the Year competition moderated by Sir Peter Ustinov.
Lectures and Workshops → (Full list)
Brunel University, London • The University of Surrey, Guildford • University of Art, Berlin • Steinbeis International Business School, Berlin European Forum for Music Education, Salzburg • University of Music, Vienna
Publications