John Groves
Composer
About Me
My name is John Groves, and I'm a British composer & music producer, based in Hamburg, Germany, and Noto, Sicily.
I work primarily in music for advertising and communication, specialising in catchy, memorable music. Mentos - the Freshmaker” is probably my most well-known jingle.
If you are here to enquire about commissioned music, you can contact me via [email protected], or listen to examples of my work; visit www.groves.de.
Besides composing, songwriting, and music production for advertising, my work is in two other main areas:
Brand Sound Communications
This is the systematic development, use, and management of music to enable brands to communicate more effectively through an organised and controlled use of sound and music.
We intentionally shape perception, cognition, and emotion in Brand Sound communications.
This is about developing sonic properties and protocols for creating Sound identities, audio branding, sound design, and sound communication strategy — building sound experiences that improve recognition and strengthen emotional connection.
Learn more → Brand Sound Communications
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Music for Health
Decades of steering perception through Sound and Music brought me to the field of sound and music use in healthcare. SonicTonic was conceived to help people control their thoughts and emotions, while providing help for those with insomnia, anxiety, and other such conditions. I also work at the intersection of sound, music, health, and wellbeing. I am working with the following products:
SonicTonic
SonicTonic— Evidence-informed sound protocols designed to improve wellbeing, resilience, and quality of life.
Learn more → SonicTonic
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Pavlove
Pavlove is a protocol that uses the unique properties of music to support sufferers of dementia and Alzheimer’s disease while helping carers to cope better. It also aims to strengthen family connections and create meaningful shared experiences through music.
Learn more→Pavlove
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Whatever the context — Sound Branding, human behaviour, or wellbeing — the thread running through it all is the same belief: sound is one of the most powerful, and most underestimated, forces for shaping how we think, feel, connect, and experience the world.
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Full Bio → Here
Previous Political Activities & Memberships
- Honorary President of the Composers Club, Germany.
- Member of the Scientific Advisory Board at the Centre for Applied Music Research, Danube University, Krems, Austria.
- Treasurer and Board member of ECSA - European Composers and Songwriters Alliance,
Brussels. - Vice President of FFACE: the Federation of Film and Audio-visual Composers of Europe,
Brussels. - Deputy advisory board representative of the German Artists Insurance Fund (KSK) Berlin.
- Member of the advisory board of the GVL, Berlin (the German Collecting Society for Neighbouring Rights)
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Websites:
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Current Book: comMUSICation
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Career Highlights
- The Mentos jingle was later featured in films including Clueless, Entourage, and Unbreakable. It has also been viewed millions of times on YouTube, featured on The Late Show with David Letterman, and affectionately spoofed by the Foo Fighters in one of their music videos.
- Ahead of the Olympic Games in Greece, I produced a collection of songs by the legendary Greek composer Mikis Theodorakis (Zorba the Greek). The recordings featured the Camerata Orchestra at the Athens Concert Hall and were performed by Vicky Leandros.
- Al Jarreau performed my song "Heard It All Before”which was nominated for Best Song in the international Musical of the Year competition moderated by Sir Peter Ustinov.
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Lectures and Workshops →