John Morris

BUSINESS DEVELOPMENT BREAKTHROUGHS FOR BUSINESS SEMANTIC TECHNOLOGIES

What's the most exciting technology-based opportunity for any organization today?

It's in tech where "business semantics" – a tech term for common business ideas systematically defined -- are "first-class citizens" of that tech. That’s exciting because then your business ideas can be built-in” to your software and you can reach your business goals faster. No waiting for busy IT!

BUSINESS SEMANTIC TECHNOLOGY: As the “backbone technology” of business process, BPM (business process management) software is the starting point for any business tech project. Beyond BPM, business semantics includes business rules (BRM), business modeling, simulation, analytics and ontology.

MY BUSINESS DEVELOPMENT FOCUS: Bringing business semantic tech to market is the focus of my business development work with vendors, partners & users.

MY TECH EXPERIENCE: Business semantics tech is latest stage in the software arms race. I've been part of this race starting with enterprise RAD, MDM, middleware and SOA tech sales, and then to business development for BPM, business rules, analytics, MDM and the Internet of Things.

MY BUSINESS EXPERIENCE & EDUCATION: I've had roles at IDC, DEC, Magic, Oracle, Intalio & Bosch. My experience ties together business services, field services, mobile workforce, manufacturing, logistics, supply chain-related financial services, analytics and sales & marketing automation.

Interestingly, my first exposure to supply chain management was during University (Bachelor of Commerce from University of Toronto) as supervisor of a 3PL contract warehouse. I also worked for a year on an oil drilling rig where I learned about hard work, people, sensors & systems, participated in a round of fracking - and was on a crew that hit oil twice.

CALL TO ACTION: The emergence of more powerful business semantic tech is changing the business landscape. Let's see how we can put these technologies to work for breakthrough results!