With more than a decade of experience in the digital media and Internet recruitment advertising spheres, John Kovacich serves as Senior Vice President, Strategy, with Bayard Advertising in Scottsdale, Arizona. John Kovacich assists business development representatives in expanding the company's client base throughout the Southwest and Northwest regions. He has notably helped to secure a number of key accounts with clients such as PF Chang's, Microsoft, and Sprouts.
Mr. Kovacich earned his Bachelor's degree in Sociology and Anthropology at St. Mary's College of California in Moraga. He began his career with Headhunter.net (now Careerbuilder.com) as Regional Sales Manager. Responsible for the enterprise sales division's leading sales territory, he managed 15 direct reports and oversaw a $35 million account portfolio. John Kovacich also brokered new accounts with major corporate clients, expanding territory revenues from $20 million to $45 million.
In 2004, John Kovacich accepted responsibilities with Monster Worldwide, Inc., as Director of Global Sales. Overseeing a $116 million account portfolio, he trained and mentored more than 100 sales representatives spanning 12 countries. He employed a top-down sales strategy that utilized end-user education to expand the firm's marketing presence and drive brand awareness.
From 2007 to 2009, John Kovacich served as Sales Director and Senior Account Executive with Microsoft Advertising, Inc., in Los Angeles. Focusing on the Southern California auto industry, he guided the corporate division's entire range of digital advertising solutions. Sales initiatives involved display and search, Microsoft Ad Network, and mobile and gaming platforms. Prior to accepting his current position, Mr. Kovacich was Director of Sales with Liberty Advertising in Scottsdale, with responsibilities spanning more than 100 direct response/performance advertisers.