Mark Smith

Greetings! As you can see, I’m Mark Smith - a Digital Advertising & Design Student at Ravensbourne.

As well as being a student, I’m also an avid technology enthusiast, inspired by innovation and enhancements in the world of tech.

What do I think is the most important part of advertising? Trends. Trends are what shape adverts, and separate the successful from poor. A good advert always shows evidence of current trends (suited to their target market, of course!), whether they be a current type of design (With 2D design in rising in popularity) or simply a culture lifestyle - referencing a trend is the secret to increasing engagements in the world of digital advertising.

I have a particular interest in moving image, including animation, special effects and motion graphics. I believe not only are moving image sequences extremely entertaining to produce, they're also more engaging to watch - increasing user engagement.

Everyone has to gloat sometimes, so here's my attempt; I’ve had more clients and employment roles than you can fit on two hands by the age of 18, as well as building & growing my own review company & website from scratch - if that doesn’t show dedication & ambition to better myself, I don’t know what does! And if you're still wondering, with my experience with baristaring and cocktail making, I also make a mean tea & coffee (or a stronger beverage, if it's been a long day!)