In the 90's I started in ecommerce and online media, in the last years I specialized in social media marketing and -strategy.I help brands with their online presence, getting their customers engaged and deliver results with longlasting social media programs.

One of my talents is to translate online trends to real business concepts. As a speaker I often present about what these trends mean for certain markets, companies or target groups.Some of my previous speaking engagements include:

- NIMA's The Social Experiment 2011: Influencer Marketing
- SRM / ING Masterclass Digitale Marketing en Communicatie: State of the Industry 2011
- Emerce eTravel 2011: Impact of Social on Travel
- Interactive Intelligence EMEA Conference Lissabon: Keynote Social & Customer Service
- NIMA Expert Class Social Media Strategy 2011
- Interactive Media & Marketing Event (IMME) 2011
- ING Netherlands Kickoff 2011
- Hogeschool TIO Kickoff 2011
- ANVR Congres in Cairo 2010
- IAB Interact 2010
- European Institute for Branding at Erasmus Universiteit 2010
- Symposium Wijn & Marketing 2010
- Social Media & Nu? 2010
- Symposium NieuwHaarlem 2010
- Social Media en eParticipatie 2010 at Gemeente Haarlemmermeer