John Real

John Real is a Business Acceleration, Performance Marketing and Integrated Media Analytics expert with significant experience helping Fortune 500 and start-up clients: map paths to growth, harness innovation and digital transformation, bring new products / services / ventures to market and commercialize new technologies.

He is also an independent global consulting partner with OgilvyRed: the strategy & innovation center for excellence of Ogilvy & Mather Worldwide and was recently executive director of CRM Platforms & Innovation with OgilvyOne: the digital arm of Ogilvy. He began career in advertising followed by almost a decade with the Interactive Multimedia and Digital Marketing practices of McKinsey & Company and is a graduate of Columbia Univeristy.

John is currently focused on creating ROI driven approaches harnessing synergies across: Social Media platforms (Kickapp, Jive, Lithium), Marketing Automation (Unica, Eloqua, Marketo), real-time Customer Insights (Radian 6, Google Analytics, Nielsen BuzzMetrics, Rap Leaf) and Sales & Service Enablement (Salesforce, Oracle-Siebel CRM, Kana).

"It's an increasingly mobile and social world. Given how quickly word spreads, discerning when the game has changed is now as important as knowing what matters: understanding your customers, competition and capabilities in real-time and reacting at Internet speed is crucial to remaining competitive in a Web 2.0 world. Do you have a full view of your customers –across channels? Does your playbook build “Champion Factories” beyond acquisition, conversion or retention programs? Do your campaigns adapt and synergize with what’s going on right now? Together, we can pave a more dynamic Media-Marketing road map geared at performance and results. You ready?