I’ve been working with online communication and marketing for most of the last decade. I’m crazy about web analytics, and love the opportunities that social media gives us to connect and discuss. It really pains me when I see energy and resources being wasted - I try and help people focus on purpose, everything usually falls into place after that!
Before I moved to Sweden, I was a scientist and start-up company director in the UK. My family is the best thing in my life, and when I’m not spending time with them I'll be out running and jumping in the woods.