I spend my time working in advertising with eclectic, collaborative folks who make smart guesses about how to change people's behavior for the better. What do I bring to the party? Culture, behavioral economics, and lots of odd facts.

Born in Dublin, Ireland, I came to Chicago to get a PhD in the Social Sciences at Univ. of Chicago, but have since worked at C&R Research, Diageo Europe and now FCB Chicago, where I head up our planning group and work on brands such as KFC, KMart, Discover and Michelob Ultra.

I'm lucky enough to be able to cycle to work everyday, my prize possession is an old "Oklahoma Joe" BBQ smoker, and I'm frequently mocked by Cynthia, Liam and Miles