Joi Lanell ❤

19 year old Joi Lanell, a Los Angeles, CA native is the owner of Yatir Clothing. She has always had a passion for fashion even at a young age, with her own unique style, often known as the new school version of "Punky Brewster". In October of 2008 it came to her mind to create a line that would represent her lifestyle and sense of uniqueness. YATIR personifies the individual that has intellect, creativity, style and class, a person who stands out from the rest, and does whatever their God given talent is with excellence. It may have seemed like a far fetched idea to some, but to Joi could see the vision unfolding right in front of her eyes, and with determination and drive, Yatir Clothing was born.