Jon Kramer
Medfield Mass
One of the foremost US experts on the evolving in-store marketing industry, and influencing the shopper decision at the critical "first moment of truth," a committed innovator for over 20 years having pioneered the strategy of facilitating manufacturer retailer partnerships, co-marketing.
Conceiving the first US agency dedicated to Shopper Marketing, Jon architected a groundbreaking joint venture with a sales organization, creating a true concept-to-checkout capability.
Jon is a sought-after advisor to both blue-chip brand marketers and leading retailers, providing assistance in how to survive the challenges of competing in an increasingly complex environment.
Jon's most recent activities as CMO at RockTenn Merchandising Displays focuses on critical soft and strategic skills necessary to support client needs and contribute to organizational objectives and goals.
Jon's specialization in these areas has been developed and enhanced by his recent certification as an Art of Innovation Leader where he has created the "Project X" innovation creation process. .
Always thought provoking, Jon is often a featured speaker at industry conferences.