Jonas Hariri
Founder, CEO, and Product Developer in Forchheim, Germany
Jonas Hariri is the founder and CEO of TCP Hair Systems (formerly Total Cover Plus), a non-surgical hair replacement company he founded in London in 2010 and now runs from its headquarters in Forchheim, Germany. The company operates nine studios across the United Kingdom, Germany and the United States.
He came to hair replacement from product marketing and product management rather than from hairdressing. After losing his own hair and finding nothing on the market he was willing to wear, he built a first prototype in 2007 and founded the company three years later. More than 10,000 clients have been fitted since.
The principle he keeps returning to is reassurance of effort: a hair system only works if the person wearing it stops having to think about it.
The business was named Best Non-Surgical Hair Replacement Studio in the UK by LUXlife in 2023 and 2025.
Full profile:
tcphairsystem.com/about-jonas · Crunchbase · Wikidata