Jonathan Clemens
I believe that a company's online presence is becoming just as, if not more important than their storefront. With this in mind, digital media strategy has become very important for all companies, big and small, and allows an opportunity to level the market.
Having a million dollar showroom means nothing if bad reviews online have no one showing up. My experience in digital media strategy looks beyond simply advising clients on how to approach social media, but looks at measuring a company's online presence.
I work with companies to look at how to achieve maximum ROI from their time spent online, because while social media is a free service, it costs you time, and time is money.