For the last thirty years, numerous brands found their origin in Los Angeles, from Guess to BCBG Max Azria. However, none of these brands has a founder who was a musician before to turn CEO.

In 2007, Jimmy Sommers with his partner Kimberley Gordon started a knitwear brand of vintage-inspired women targeting the young modern market. The two partners found themselves reformers in the digital marketing era.

In just few years, the reputation of the line for iconic campaigns and soft clothes gained the support from the likes of many celebrities such as Ron Herman, Bloomingdale’s, Neiman Marcus, and many others.

Jimmy Sommers Wildfox is a musician with 6 CDs out who decided to venture in other fields. Since he plays saxophone, it was hard to be a musician and decided to do something else. He opened a sushi restaurant named Koi that went well since Los Angeles is full of celebrities.

He met two girls who suggested him to start a line of t-shirt. He started working with them by making a line of t-shirt. They wanted to make the t-shirt with a soft material and in over seven years the brand wildfox evolved in various categories. For now, the brand is targeting only women. Jimmy Sommers explained the reason since men do not shop and wear the same clothes again and again while girls always want something knew.

Jimmy Sommers Wildfox reveals that the brand includes also scarves, in house, and sunglasses. He collaborated also with Jeffrey Campbell for some shoes and this year, the brand will include hats. For the upcoming summer, Jimmy Sommers reveals that they will launch perfume.

http://www.jimmysommers.com/