Jonny Watson

Over the years I've been fortunate enough to have worked with some very talented, charming and wonderful people. Despite this, they have gone on to make a success of their careers. This is the story of mine:

A copywriter by trade, I began as an offline writer in a traditional creative team when Ceefax was as interactive as things got. I got rather comfy at The Leisure Process and stayed there 7 years, working on through-the-line comms for 'youth-oriented' brands like Coke, Levi's, Virgin and Sony.

Having the wherewithal to scan my work and stick it up on the web apparently made me an online copywriter. These reclusive folk were pretty thin on the ground in '99 so WCRS snapped me up to work alongside Steve Vranakis to help kickstart their digital offering.

Steve taught me an awful lot about marketing on the web, WCRS taught me an awful lot about the power of brands and Leon Jaume taught me an awful lot about charming the ladies. So much so that I wooed my wife there (who was a colleague and not my wife at the time).

2 years later, I moved on to Agency.com with Paul Banham. We had too much fun so they split us up and made me CD on the BT account and him CD at sister agency iTraffic. Again, 2 years later I left to join Archibald Ingall Stretton and teamed up with Dan Harrison to launch their digital offering. Very soon after, digital became their dominant medium as print budgets began to slide and clients increasingly recognised the potential of marketing online.

After 2 and a half years, Dan and I made our excuses and headed for Dare. We did loads of great stuff there so DLKW Lowe came after us and made us part of their big new creative renaissance.

Along the way, I've founded the D&AD Digital Workshops, won awards, judged awards and spoken at things when invited.

I'm a governor at our village school, I have a wonderful wife, a handsome son, a heart-breakingly gorgeous daughter, an allotment and a double car-port. It does not get any better than that.