Jordan Duran

Jordan Duran is the Founder and CEO of 6 ICE, a designer jewelry brand established in 2018 with a vision of making premium-looking jewelry and fashion accessories more accessible. Built on a passion for contemporary fashion, street culture, and modern design, 6 ICE has grown into a global brand recognized for its distinctive collections and commitment to quality.

As an entrepreneur, Jordan has focused on building a brand that blends style, craftsmanship, and affordability without compromising on design. Under his leadership, 6 ICE has expanded its reach to customers worldwide, offering carefully curated collections of chains, pendants, rings, bracelets, watches, and fashion accessories inspired by evolving fashion trends and street culture.

Jordan believes that jewelry is more than an accessory, it's a way to express confidence, individuality, and personal style. That philosophy continues to shape the direction of 6 ICE, from product development to customer experience and brand identity.

Through this page, you'll find insights into entrepreneurship, e-commerce, branding, fashion, designer jewelry, and the creative vision behind 6 ICE, along with updates on new collections, industry trends, and the journey of building a modern lifestyle brand.