👋🏼 I’m Jorge Luna, the founder of UX Guardian — a hybrid practice where design strategy, storytelling, and creative technology meet.

🛡 As a UX Guardian, I’ve spent over a decade advocating for users while leading the design and delivery of digital products. I thrive in the messy middle between ideas and execution — navigating complexity, aligning teams, and bringing clarity to cross-functional environments.

🔁 My experience spans product design, UX research, project management, team leadership, film, photography, and editorial work. I speak both "tech" and "creative", often acting as a translator between engineering and design, business and culture.

📚 My practice has expanded beyond the tech world: writing fiction and non-fiction, collaborating on visual arts projects, and exploring how stories shape our perception of technology, identity, and representation.

🧠 I’m interested in projects that question the status quo — whether through an app, a story, or a hybrid editorial object. My toolkit blends user insight, narrative thinking, and systems design.

👀 You can find some of my work on Behance, Dribbble, or Substack.

📩 I'm always open to collaborations — especially those that blur the lines between disciplines. Get in touch!