Jorge Armando Medina is a social entrepreneur, digital marketing strategist, and Director of Boltek Media, a consulting firm specialized in growth, digital transformation, and artificial intelligence applied to business. He has completed specialized training through MIT Professional Education and London Business School, building a career at the intersection of technology, strategy, and creativity. His work has involved projects with companies and institutions across different industries, and he has been recognized as a UTEC Visionary, an distinction presented by businessman Eduardo Hochschild. He has also participated in initiatives such as Parlamento Joven, strengthening his commitment to leadership, innovation, and social impact.

As a speaker, Jorge advocates for a critical, practical, and human-centered perspective on the role of technology in society. He has been a TEDx Speaker, addressing how artificial intelligence and algorithms can influence what people think, desire, and consume—often without them fully realizing it. Through his professional and entrepreneurial experience, he promotes the idea that AI can become a powerful tool for empowering individuals and organizations when used with judgment, responsibility, and purpose. His work focuses on the intersection of artificial intelligence, marketing, digital transformation, human behavior, and social impact.