Jorge Arturo Ramos Rosario

I am a Ad Ops Specialist and Project Manager currently living in Santo Domingo, Dominican Republic. My interests range from digital marketing to entrepreneurship. I am also interested in web development, innovation, and coffee.

Experiences

Digital media planning/buying experience, primarily paid advertising on Meta Ads, Google/Youtube Ads, Twitter Ads, LinkedIn Ads and Waze Ads.

Development of strategies and execution of all social advertising campaigns, Search ads and Display Ads according to the agreement of each client.

Strategizing with paid audience targets using custom audiences, retargeting and psychographic features. Knowledge of custom audiences and behavioral targeting. Familiar with consumer research tools (Facebook Audience Insights, etc.)

Ongoing campaign management to ensure optimal performance and delivery, consistently exceeding KPI expectations.

Experience managing budgets ranging from $3K to $30K/month.

Monitor budget and adjust bids for better ROI.

Keep up with the evolving digital ecosystem and relevant cultural events that can have an impact on the buying strategy in campaigns.

Maintain knowledge of industry best practices and new technologies.

Stay up to date on emerging media platforms and understand their impact on driving business value.

Provide recommendations on paid creative dimensions and formats that depend on campaign strategy and goals.

Web Pages / Pixels

Landing page analysis and documentation of changes required for campaign performance.

Troubleshooting pixels/tags, creatives, and third-party vendors to ensure successful execution of campaigns.

Experience in tracking, pixel implementation, goal setting (Google Analytics).

Teamwork

Work closely with other media channel teams to provide insights and recommendations that align with, or improve, business strategy and effectively communicate campaign performance, and with third-party vendors and clients to launch and optimize campaigns, acting as liaison contact point. Also with the analytics and ad operations teams for all labeling and reporting requirements.

Plus

Experience in digital marketing in an agency environment.

Knowledge with the use of Wordpress and/or Shopify.

Experience in managing email marketing tools (MailChimp and SendInBlue)

Enabled with tag implementation using Google Tag Manager.

Extensive knowledge of the Hubspot CRM tool.