Dr. Jörn Bühring

Research Assistant Professor in Hong Kong

Dr. Jörn Bühring

Research Assistant Professor in Hong Kong

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I am currently an Assistant Research Professor and faculty member at the Hong Kong Polytechnic University, School of Design, where my emphasis is on advancing a research culture that is cooperative, innovative, and highly impact focused. This collaborative approach (Design Economies, Ignite Innovation) brings academia, designers, and business stakeholders together to develop high-impact design knowledge, concepts, and solutions. I also lead the Ignite Innovation program specifically aimed at fostering Industry-University collaborations through tailored program initiatives. In respect of knowledge transfer, I lecture in breakthrough product and service innovations, experience design, and entrepreneurship subjects at Master degree levels, and acts as coach for Master Design (capstone thesis); I am also a Chief Supervisor for PhD-level Design students.

On the research side, I explore Design Foresight and Fiction techniques as emerging processes within Strategic Design and Innovation management. A full member of the "World Futures Studies Federation" (www.wfsf.org), I have conducted since 2010 several major futures studies in luxury hospitality (2020), Omni-channel retail (2020), and Financial Services futures in Wealth Management and Private Banking to the year 2030.

My research interests include experiential human engagement propositions in form of service- and user experience design concepts. An area of specific interest is experiential consumption, memorable experience constructs, and designing experience co-creation concepts involving stakeholders within the transformation economy.

Active across international markets, I collaborate with leading Universities in research and design-led innovation; I was recently awarded an honorary Adjunct Associate Professor position at RMIT University in Australia.

  • Work
    • School of Design, Hong Kong Polytechnic University