Dr. Jörn Bühring

Research Assistant Professor in Hong Kong

Dr. Jörn Bühring

Research Assistant Professor in Hong Kong

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Jörn's professional background, international work experience and academic qualifications in Corporate Management, Innovation, Marketing and Brand Development have exposed him to various industry, company and project initiatives that include innovative start-ups, new business formations, new market entry - developing and implementing revenue-generating customer value concepts.

Jörn is currently a Research Assistant Professor and Ignite Innovation Program Leader with focus on university/industry collaboration and innovation at PolyU's School of Design in Hong Kong. Jörn earned his PhD in Consumer Engagement Innovation; his dissertation is titled, "Designing and Delivering Memorable Experiences ...". This global study explored conceptual experience frameworks, examining the supply and demand sides of the experience economy. Jörn's research focus is in the field of Consumer Engagement Innovation, Experience design methods, Design Thinking, and Design Fiction relevant to consumer-centric industries.

Jörn is consitantly seeking out companies that recognize the importance of leveraging business / consumer insights, and technology enablers to drive product / service / experience innovation to include customer experiences as distinct offerings. This approach offers sustainable advantages toward stakeholder value creation.

Jörn can be contacted via LinkedIn.

  • #marketing
  • #branding
  • #experiencedesign
  • #experienceeconomy
  • #innovation
  • Work
    • School of Design, Hong Kong Polytechnic University