Jose Teodoro Mendoza

Hey there, I’m Jose Teodoro Mendoza.

I help B2B technology companies scale by building the teams, systems, and narratives that make growth sustainable.

At AvePoint, I lead Brand Experience, responsible for global brand strategy, execution, and governance. My work is to operationalize the brand: translating high-level business goals into actionable strategy and measurable results. This builds on my previous role as Senior Manager of Content and Communications, where I established the foundational narrative for AvePoint’s global presence.

During that same period, I served concurrently as Deputy General Manager for Philippines Marketing operations. In that capacity, I built culture and drove operational excellence across a multidisciplinary team integrating SEO, Paid Media, AI implementation, Design, and Field Marketing.

My expertise is rooted in high-stakes B2B sectors — Data Center Infrastructure Management, Data Security, and No-Code platforms. Before AvePoint, I was Content Marketing Director at Caspio. Earlier in my career, I built and managed a content engine of 30+ professionals, establishing the workflows needed for high-volume, high-efficiency output.

Nearly 20 years in, I still work at the intersection of the creative and the operational. Great marketing, I’ve found, is as much about removing friction as it is about telling a story. My focus is always on making strategy actionable — whether that means refining a brand’s global voice or mentoring cross-functional teams to reach their peak.

Let's connect on LinkedIn!