José de Jesús is a marketing and communications leader with more than 15 years of experience developing insight-driven marketing, communications and promotional strategies for a number of organizations and brands.

José currently leads the multicultural marketing department at the National Pork Board. He is responsible for multicultural marketing strategy development and implementation and oversees all integrated marketing, public relations, media, digital and social media efforts for the multicultural markets in the U.S. He also oversees multicultural research for the organization.

Prior to his current role, José worked for a worldwide insurance company developing and executing marketing and communications campaigns for financial products in the U.S. He also led marketing, communications and diversity efforts at a business institution in Iowa.

José is a former award-winning journalist who covered a number of topics, including government and cultural affairs in Iowa and Wisconsin.

He earned a Master's in Public Administration from Bellevue University in Nebraska and a Bachelor's degree in Communications with emphasis in Advertising, Public Relations and Journalism from Clarke University in Iowa.