Jose Mario Velasquez

I’ve been living and working across Central America and Caribbean, been part of 4 companies, 2 of them launches and one of them a startup in different industries, show my ability to successfully set up, migrate or re-design businesses in diverse trading environments with complex internal & external challenges.

Over my 16yrs of professional experience, most of them in a leadership position in the FMCG sector, Telecoms and Retail - in local and regional roles - I take particular pride in having (1) re-engineered, set up and developed two massive sales forces in El Salvador and Honduras (2) re-convert all the retail structure of a Telecoms Company in 2 countries, El Salvador and Panama, and (3) successfully launched a loyalty program from retailers and consumer perspective, only successful launch of a major worldwide handsets maker in Latin America.

The individual skills, which have helped me succeed are: Forward thinking, calculated risk taking, bias toward action, optimistic, constructively tough minded, pragmatically inclusive, efficient reader of people, measured emotion.

The professional experience, which I benefit from to deliver results, encompasses: P&L management, business and operations restructuration, business & marketing strategy, portfolio optimization, innovation pipeline, consumer segmentation, retail & in store execution, retailer reward programs, consumer promotion, PR, pricing strategy, cost optimization, B2C & B2B, matrix & functional line operating model, transfer of knowledge thru years of experience moving around the region.

After 6 years in Telecoms, I have decided to comeback to the FMCGs industry. Open to Corporate challenges, across the region, with a preference for spirits, coffee, energy drinks, packaged foods, luxury goods, perfume and retail chains or franchises. Currently engaged in finding the next career movement.

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