Marketing, Web Developer, and Designer in Parsippany-Troy Hills, New Jersey
As a data-driven marketing professional, I leverage a history of innovative multi-channel experience in client and agency/consultant roles to expand market share and increase customer acquisition.
A passionate advocate of using technology to enhance outreach to prospects and clients and to generate vital insights, I've built and implemented demand creation initiatives for companies of all sizes. From startups to large public companies, I design strategies with a focus on revenue-generation and analytics that ensure marketing execution is effective, adjustable and repeatable.
My work includes developing methodology, KPIs and measurement, providing robust reporting to evaluate performance of initiatives and delivering insights with the power to shape strategic direction. I'm also involved in project management, creative design, coding and launch of marketing programs.
I was was awarded a Signet AdImpact Award (Pharmaceutical Executive Magazine) and Award for Advertising Achievement (MedAd News Magazine). My Corporate identity work was also included in the book Logo Lounge 3 (Rockport Publishers). I was nominated for Best Marketing Blog by both MarketingSherpa and the Bloggers Choice Awards.