Assistant Vice President, Writer, and Marketer in Philadelphia, Pennsylvania
Higher Ed content marketing is at a crossroads. Our capability to measure and track overwhelms our capacity to create. Our CRM software works at odds with our RCM budget models. Our own acronyms have become obstacles we must dodge on the page and on camera.
This gray area is where I thrive — using words to close the gap between print and online; faculty and staff; interview and story. I am also an active freelance writer/blogger and occasional speaker on the conference circuit.
Outside of work, I love my family, reading fiction, collecting books, writing songs, fixing mechanical watches and making cocktails.
If you’d like to get in touch, feel free to say hello through any of the social links below.
But first, some samples of my work ...
Higher Ed Writing:
Campus Sonar: http://blog.campussonar.com/blog/author/joseph-master