Josh Friedman

Josh brings almost twenty years as a technology entrepreneur, having founded, led and revived numerous companies. Prior to launching Incredible, as its turnaround CEO reshaped Gigapan, a hardware-focused business, into one with software and a hosted platform at its core. Before Gigapan, he spent two years transforming Rumblefish and accelerated it to become a technology-driven industry leader, bringing a 10x return to shareholders during his tenure alone. In 2009, Josh cofounded NedSpace, a coworking facility for entrepreneurs and startups. He quickly grew the company and extended its reach to alter the City of Portland’s first economic development strategy in 15 years, and created what is now called the Portland Seed Fund. In 2001, Josh cofounded Eleven, a SaaS company that enables hotels to offer revenue-generating guest services on any internet-enabled device. As CEO, he led the company from inception to raising its only angel/VC investment round, and brought the company to multi-millions in revenue. He remains on the Board of Directors and is actively involved in the 50-person company. Josh holds a degree from Oregon State University, where he started and ran a College Pro franchise for two years, later cutting his teeth at Intel, followed by Tripwire. He was the recipient of the Portland Business Journal’s 40 Under 40 award in 2004 and 2010. Aside from helping entrepreneurs grow their companies, you might find him rock climbing, skiing, cycling, reading, brewing beer or generally causing trouble with wife and dog, Ace.