Josh Druck
• Develop and execute a social media strategy across various platforms, and collaborate with management, sales and tech teams to implement quickly and effectively
• Identify emerging trends in the social media space and innovate new platforms that leverage these trends for brands and drive traffic
• Seek-out media opportunities that shed favorable light on a brand
• Actively utilize social media monitoring and analysis tools, and optimize SEO, content, and headlines for search
• Monitor larger trends in social media and marketing, appropriately applying this knowledge to further business and marketing goals
• Test new and alternative ways to leverage social media
• Identify super-users in the community, Twitter lists, Facebook groups, etc. for outreach
• Stay on top of follower/fan stats, sentiment, trends, highlights, and other metrics and community insights and report on them on a weekly basis including recommendations
• Establish, maintain & train on the company’s social media policy and protocol
Innovate, innovate, innovate
• 5+ years of experience working with social media, social marketing, advertising and new media initiatives
• Passion and knowledge of social media communication fundamentals
• Demonstrated experience working with Facebook, Twitter, Buzz, YouTube, Quora and many more
• Significant experience conceiving and implementing online community-building initiatives
• Has participated in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc.
• Proven success in measuring and monitoring marketing success metrics, and reporting them to senior staff along with insight and recommendations
• Strong interpersonal skills and the ability to move projects and communicate ideas in a busy organization
• Desire to work in a fast-paced, agile, start-up environment
• Ability to think strategically in a fast-paced environment while prioritizing to meet deadlines