Josh Manheimer

Dear Professional Colleague:

"Oy, gevalt!" my mother said to me years ago. "You'll starve for sure."

She was talking about my decision to reject medicine and become an advertising copywriter -- a copywriter whose work appears in THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS (four times).

"Why couldn't you become a rheumatologist like your father?" my mother moaned.

"But, ma," I explained, "I've created the most successful direct mail campaign in the history of Rodale Press for EVERYDAY HEALTH HINTS. My sales letter for CONSUMER REPORTS rolled out to 40 million people. My winning effort for BETTER HOMES AND GARDENS mailed to every household in the country. My legendary control for THE ASIAN WALL STREET JOURNAL quadrupled response, and it was written -- in Chinese!"

My mother bolted for the bedroom and locked the door.

"Did I mention I like to launch things?" I shouted. "I've helped AIR & SPACE SMITHSONIAN launch their magazine ... GEOGRAPHIC DATA TECHNOLOGY launch the entire digital mapping industry ... and D.R. POWER launch a new-fangled barrel to burn your trash."

Alas, nothing could get my mother to smile. But I'll bet you will appreciate ...

* WHEN Mountain View Publishing needed a how-to video to test on their landing page, mine quadrupled response by 400%.

* WHEN MERCEDES-BENZ needed to delicately warn their car owners the Takata airbag in their luxury automobile could explode at any moment …

* WHEN AAA needed Facebook ads and a landing page to reach a staggering 50 million members for their legendary roadside service …

* WHEN a non-profit fighting child abuse in schools needed a brilliant PR pitch to get free media attention (including a 5-page spread in PEOPLE magazine) …

* WHEN a 4,000-doctor medical group needed an expert strategist to reposition all of their service lines and then craft innovative full-page ads to run in Modern Healthcare …

* WHEN ConnectiCare needed a comprehensive creative strategy to map out the cadences for all of their Medicare mailings …

* WHEN Intuit went hunting for the nation’s best conversion copywriter to market their flagship products: Quicken and Quickbooks …

* WHEN NBC needed a pilot script for a new TV show called NEW AMSTERDAM …

They dove for the phone and called me. Now I’m hoping you will too.

I’d love to chat about what adding a world-class, direct response copywriter to your stable of talent might look like.

Cheers,
Josh C. Manheimer