Josh Stockel
Owner, Podcast Host, and Author in Austin TX
Josh Stockel is the founder of Blue Goat Land Leads, a niche digital marketing agency based in Austin, TX with 20+ staff built specifically for land clearing, excavation, and demolition contractors. With over 10 years of marketing and entrepreneurial experience, Josh helps 6- and 7-figure dirt work contractors across Texas and nationwide dominate their local markets through website design, Google Maps SEO, Google Ads, and Facebook/Meta Ads — with no long-term contracts.
Josh built Blue Goat Land Leads from the ground up after recognizing that land clearing, site prep, excavation, and demolition contractors were being underserved by generalist marketing agencies that didn't understand the dirt world. His agency works exclusively in this niche, helping contractors generate consistent, high-quality leads and grow their businesses without chasing referrals or relying on word of mouth alone.
Josh is also the author of Land It in the Dirt World: Digital Marketing Playbook for Land Clearing, Excavation, and Demolition Contractors — a no-fluff guide written specifically for dirt world business owners who want to build a marketing system that generates leads consistently and predictably.
Josh is the host of the Land It Podcast — where dirt work meets real talk — a show built for contractors in the land clearing, excavation, and site prep industry. Episodes feature candid conversations with real contractors about scaling their businesses, managing crews, buying equipment, and building companies that last. The Land It Podcast is available on Spotify, Apple Podcasts, YouTube, and wherever you listen to podcasts. Josh also runs the Blue Goat Land Leads YouTube channel, focused on marketing strategies and lead generation tips exclusively for dirt work contractors.
A sought-after voice in contractor marketing, Josh is passionate about educating the trades on how to leverage digital marketing to compete and win in their local markets. He speaks and teaches on topics including local SEO, paid advertising, lead nurturing, and building a marketing system that works without the owner having to do it all themselves.
When he's not helping contractors grow, Josh is a husband and dad of three, an avid BBQ enthusiast on his Traeger, and an outdoor adventurer who enjoys camping with his family and spending time at the Frio River in the Texas Hill Country.