Joy Abella

integrated marketing in New York

Joy Abella

integrated marketing in New York

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Integrated marketing communications.

Everyone strives for it, I try and live it. I have a strong background in marketing, advertising, and social.

That's what I bring to the table - figuring out what we want to accomplish - across all marketing channels, not just one. Then I help get the job done.

And I've done for it a broad set of industries, including clinical research, financial services, government, technology, oil & gas and energy.

I wasn't always in marketing, I started out in publishing, first in production, then editorial, landing my dream job of Loveswept, a women's category romance line. I still edit projects on the side when I can. It's fun, and keeps the grammar skills intact.

Born a Yankee in Chicago, I was raised a Tar Heel in North Carolina, and earned a BA degree in Political Science and International Studies at the UNC-Chapel Hill. I've now lived longer in NYC than I did in NC, so I'm not sure if I'm from here or there now, but I love calling both places home.

Right. So best practice is to build a personal brand. Sorry, not sorry, but I'm not building anything, I'm just me. So at any given time, I can be found gabbing about art and architecture, LEGO, NYC and London, cuteboys, television and film, Doctor Who and Duran Duran, and always about my endless list of behind-the-scenes tours, events, panels. And, every once in a while, just a little bit of the business of marketing.

  • Work
    • Premier Research