Hi, I am Joyce. I am an international copy-writer, a marketing strategist and a business consultant.

I help businesses leverage their brand and develop their image through targeted marketing and communication strategies for online and offline. I also consult for HORECA businesses.

My specialties include :

- Creating SEO content for your business in EN/FR/GER (website, brochures, press releases, email ad campaigns…)

- Creating and implementing Marketing and Communication strategies (Online/Offline)

- Managing your communities on social media

- Creating and developing meaningful, lasting partnerships with the best conversion rate

- Conducting market studies and research

My specialties in the HORECA field includes remodelling liquor stores, defining product portfolios, creating wine, spirits and cocktails lists according to current trends. I will also be your brand ambassador, represent your brand on international fairs and school your staff. You can also book me as a flying Sommeliere for a wine or spirits tasting.

I have worked 20 years in managing positions in fields as diverse as the music industry, wine and spirits, hotels, restaurants or real estate. Some of my employers include names as prominent as Virgin Records, Galeria Kaufhof, Leading Hotels of the World, Cushman & Wakefield or Jones Lang Lasalle.

I own a Master in International Marketing and Communication from INSEEC Paris Business School as well as the WSET Level 3 from Berlin Deutsche Wein Schule. I speak fluent French, English, German, Arabic and my Greek isn’t too bad.

A citizen of the world, I have lived and worked in Lebanon, Paris, Germany, Greece and am now based in Crete.

I am a digital nomad, my job is my passion. I love travelling, discovering and integrating into new cultures. Food, wine, whisky, music and checking out every single bar in the neighbourhood are my weak spots… Weak spots that help me excel at my HORECA consulting business and at benchmarking the best strategies for YOUR business!

BOOK ME NOW!