Joyce Wu

I offer a combination of qualitative and quantitative approaches used flexibly as appropriate to best address a client's needs, with the aim in all cases of making strategic and tactical recommendations on which the client can act on.

Bio :: I have over 10 years experience in market research including positions of both client side (fast-fashion high street chain stores) and agency side in some renowned global market research agencies (i.e. Research International, Ipsos Insight, TNS London, GfK Business & Technology etc.)

Specialities :: Market research consultancy, retail research, consumer research, customer satisfaction research, group discussions, depth interviews, quantitative studies