John Paul Ssemyalo
Entrepreneur in Uganda
John Paul Ssemyalo
Entrepreneur in Uganda
A Ugandan Entrepreneur with a Global Perspective
I lead Pebuu Africa, a tech-driven force transforming agent banking, last mile distribution, and retail across the continent. Founded in Uganda, we’ve expanded our footprint to South Africa, Nigeria, Kenya, Tanzania, the Democratic Republic of Congo, and the U.S. Beyond fintech, I co-founded Queens Delicious Foods, a family business, specializing in processing, milling, and packaging rice and fortified foods in Uganda.
Education
I was born in Rakai, Uganda, and studied in Catholic schools. In high school, I faced resistance to my unique subjects major in Mathematics, Economics, Technical Drawing & Art (META), but with my father’s support, I convinced the Secretary of Education at the Ministry of Education to approve it, sparking a national policy change. I later became Uganda’s top A-Level student in Technical Drawing.
I earned a government scholarship to Makerere University’s Margaret Trowell School of Industrial Art and graduated with a BIFA degree in 2006. In 2021, I completed my MBA at Hult International Business School.
While I didn’t become a priest, my passion for business led me to run and invest in technology, media, and food industries, employing over 2000 people globally.
Corporate Philanthropy
Growing up in a family with a businesswoman and an economist, I was early on exposed to the social and economic challenges faced by those at the bottom of the pyramid in Uganda. With over 70% of Africa's population under 30, I believe in the transformative power of African entrepreneurship, particularly for women and youth.
At Pebuu Africa, I lead initiatives to promote financial inclusion and literacy, empowering women and youth through tech and financial training, while creating networks that foster entrepreneurship. We focus on expanding access to financial services in underserved communities, particularly in remote villages, helping to reshape the financial and digital landscape for a more prosperous African continent.